Dried Fruit Sector Broadens Promotion In Dubai

Dried Fruit Promotion Group (KMTG) promoted Turkish products by participating to Dubai Gulfood 2016, which is one of the main food fairs in the world, in the framework of its activities to increase the promotion abroad and Turkish exports of seedless raisins, dried figs, dried apricots and pistachios, traditional Turkish export products.

Chairman of Dried Fruit Promotion Group, Osman Öz indicated that 154 companies from all over Turkey participated with a booth to this fair organized between 21-25 February in Dubai/United Arab Emirates where 4200 companies from 87 countries participated and stated that the Promotion Group, through the activities carried out during Dubai Gulfood Fair, intended to expand exports first to all the countries of the Middle East and then to all over the world.

Explaining that thanks to the quality of Turkish dried fruit, they rise above their competitors, Mr. Öz added: “Turkish dried fruit exports in the Middle East countries reached 124 million US dollars in 2014 and 158.7 million US dollars in 2015. While there was a decrease in our dried fruit exports, we have been able to improve our share in Middle East markets to 27 per cent in 2015, supporting the hope that we can be more successful in these markets.”

Mr. Öz recalled that the European Union is the main export market of dried fruit sector and said: ”By founding the Dried Fruit Promotion Group, we have enhanced our promotion activities in Far East and Middle East markets. When the promotion activities we have carried out will begin to bear fruit, then we will reach the goal we have targeted for 2023 of 3 billion US dollars.”

The Promotion Groups gathered under the brand Turkey

With Turkey's new brand "Turkey Discover the Potential" (Discover the power of Turkey), promotion activities were launched both on domestic and foreign markets, besides supported by the sectorial promotion groups.  At Dubai Gulfood 2016 exhibition, Dried Fruit Promotion Group, Olive and Olive Oil Promotion Group, Hazelnut Promotion Group, Bakery Products Promotion Group, Sugar Products Promotion Group, Pasta Wheat Promotion Group and Poultry Promotion Group came together to carry out promotion activities under a single stand “Turkey”.

Walnuts are the first export product among dried fruit exports to Middle East countries with 46.7 million US dollars, followed by almond with an export value of 32.7 million dollars. Middle East countries bought dried apricots from Turkey for an export value of 18.2 million dollars, dried figs for an export value of 15 million dollars and pistachio for an export value of 14.5 million dollars, according to the records.

Osman Öz, Chairman of Dried Fruit Promotion Group Dubai, Birol Celep, Chairman of the Management Board of the Aegean Dried Fruits and Products Exporters Union, Nejat Almış, Member of the Management Board of Dried Fruit Promotion Group and Chief of the Sectorial Promotion Groups of the Aegean Exporters’ Association, Gökçe Tola participated to Dubai Gulfood Fair.